MIEE Autio visits SERES Automobile Hubei Factory

In response to the trend of integration of the global automotive industry chain and to seize the development opportunities of automobile exports, in late July, the MIEE team visited the SERES automobile factory to jointly communicate automobile export strategies, face the opportunities and challenges of the international market together, and accelerate the implementation of the domestic and international dual circulation strategy.

SERES Automotive is a technology-based enterprise deeply engaged in the field of new energy vehicles. In 2021, it pioneered the interoperability cooperation between technology brands and smart car brand channels with Huawei, the global ICT giant, and launched the AITO brand. It has also successively launched three SUV models, namely, M5, M7 and M9, successfully igniting the new energy vehicle market and becoming a dark horse in the industry. The SERES Automotive Smart Factory was awarded the title of Smart Manufacturing Demonstration Factory of 2023. It has more than 5,000 intelligent equipment, among which the 9,000-ton integrated die-casting process is particularly eye-catching. It can produce a new car every 30 seconds, demonstrating its world-class automobile production capabilities. In 2024, the market value of SERES surpassed Ideal Auto and ranked first among emerging automakers.From relying on the power of Dongfeng Group and Huawei to becoming the leader in new energy vehicle manufacturing, SERES always makes the right decision at the right time. Currently, SERES Auto has more than 1,000 marketing service outlets overseas, and its products are sold in more than 70 countries and regions.

Seres and Huawei jointly developed the model AITO M9

The Seres team introduced the advantages and characteristics of its factory and various production and manufacturing links. Through in-depth exchanges, the MIEE team fully understood the key links of Seres' production process, quality control, product development, etc. As one of MIEE's production bases in Hubei, the Seres factory is less than 5 kilometers away from the parent company of MIEE shareholders. The two sides discussed and exchanged views on automobile export business and reached a consensus to strengthen their respective advantages and deepen multi-dimensional cooperation.

MIEE experienced Seres' PHEV Blue Electric E5

In the future, MIEE will rely on its profound accumulation in international trade and market expansion and rich overseas market resources to work with SERES to open up new channels for automobile exports, help Chinese new energy vehicle brands shine on the world stage, and bring more intelligent and green travel options to global consumers.